The Small Enterprise Development and Finance Agency (SEDFA), in collaboration with DHL and its GoTrade initiative, invites Micro, Small and Medium Enterprises (MSMEs) to participate in the Africa–China Growth Series. This strategic webinar series aims to equip African businesses with practical insights and market knowledge to successfully navigate the Chinese market.
Target Industries: Cosmetics and Food
The inaugural session focuses specifically on the cosmetics and food industries, two sectors with tremendous growth potential in the China-Africa trade corridor. These industries present significant opportunities for African MSMEs seeking to expand their reach into international markets and establish sustainable export relationships.
Event Date and Platform Details
- Date: 29 September 2026
- Time: 10:30 – 12:00
- Platform: Microsoft Teams
This virtual format ensures accessibility for businesses across the continent, allowing participants to engage from anywhere while gaining valuable market intelligence.
Benefits for African MSMEs
Participants will gain:
- Practical insights into Chinese market requirements
- Understanding of regulatory frameworks and compliance standards
- Networking opportunities with industry experts
- Tools to better navigate export processes
- Knowledge of market trends and consumer preferences in China
Related opportunity: SEDFA Enterprise Coaching Programme 2026 | Apply Now
How to Register and Participate
Pre-registration is essential to secure your spot at this exclusive webinar. African businesses interested in exploring growth opportunities beyond borders should register early to maximize their learning experience.
Register Now: Registration link
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