The Small Enterprise Development and Finance Agency (SEDFA) will host an Entrepreneurship and Pop-Up Market Day on 29 January 2026 at the Reiger Park Community Hall in Ekurhuleni. The full-day event forms part of SEDFA’s ongoing commitment to strengthening township and small business development across Gauteng, particularly within the City of Ekurhuleni.
Targeted at both aspiring and existing entrepreneurs, the initiative creates a practical platform where business owners can access funding information, business support services, and real market exposure through a community-based pop-up market.
A Platform for Funding and Business Opportunities
One of the key objectives of the Entrepreneurship and Pop-Up Market Day is to demystify access to funding and non-funding opportunities available to small, medium and micro enterprises (SMMEs). Entrepreneurs attending the event will receive guidance on available financial products, compliance requirements, and institutional support mechanisms designed to help businesses grow sustainably.
SEDFA officials and partners will be available to engage directly with entrepreneurs, ensuring that business owners leave with clearer insight into how to position their enterprises for funding and long-term support.
Networking and Enterprise Development Support
Beyond funding, the event provides a valuable networking and engagement opportunity. Entrepreneurs will be able to interact with fellow business owners, development practitioners, and support institutions operating within the local economic ecosystem.
This engagement-focused approach recognises that strong networks are essential for enterprise resilience, collaboration, and knowledge sharing—especially for township-based businesses navigating competitive markets.
Pop-Up Market to Support Local Trade
A key feature of the day is the Pop-Up Market, which allows local entrepreneurs to showcase and sell their products directly to the community. The market encourages residents and visitors to shop local, keeping economic value circulating within Ekurhuleni.
Attendees are encouraged to bring cash to support participating traders, reinforcing the importance of grassroots economic activity and consumer support for small businesses.
Related opportunity: Apply Now: Seed to Success: KZN Farmers Accelerator
Event Details and Venue Information
The Entrepreneurship and Pop-Up Market Day will take place from 08:30 to 15:00 at Reiger Park Community Hall, located on Leon Ferreira Drive, next to Reiger Park Clinic. The venue offers easy access for entrepreneurs and community members from across Ekurhuleni.
The event is hosted by SEDFA in collaboration with the City of Ekurhuleni, reflecting a shared commitment to inclusive economic growth and enterprise development.
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