Johannesburg, Gauteng – Joburg Market, a pivotal force in South Africa’s fresh produce industry, is launching a pivotal training initiative designed to equip farmers and agricultural entrepreneurs with the critical skills needed for commercial success. The Market Access & Product Standards Training session, scheduled for Tuesday, 30 September 2025, is a cornerstone of the market’s broader “From Farm to Market” campaign.
This hands-on workshop is tailored to demystify the complexities of the agricultural value chain, providing practical, actionable knowledge that directly translates to improved product quality, higher profitability, and enhanced market competitiveness.
Training Overview and Key Learning Objectives
The session is structured to address the most common challenges faced by emerging farmers and SMMEs. Participants will gain invaluable insights into:
- Produce Grading: Understanding the official quality standards that determine the value and price of produce in the formal market.
- Optimal Packaging Techniques: Learning how correct packaging protects produce, extends shelf life, and meets buyer expectations.
- Post-Harvest Management: Mastering techniques to handle, store, and transport produce to minimize losses and maintain quality from the farm to the shelf.
- Market Dynamics: Gaining insight into supply and demand trends, pricing mechanisms, and how to navigate the trading floor of Joburg Market effectively.
The “From Farm to Market” Campaign
This training is not an isolated event but a key component of Joburg Market’s holistic From Farm to Market Campaign. The campaign underscores the market’s commitment to being more than a trading venue; it is an active partner in fostering growth, sustainability, and transformation within the agricultural sector. It aims to provide every stakeholder—from small-scale farmers and agricultural SMMEs to informal traders—with the essential tools and knowledge to thrive and contribute to national food security.
Event Details
- Date: Tuesday, 30 September 2025
- Time: 09:00 – 15:00
- Venue: Forum 1, Braampark Complex, 33 Hoofd Street, Braamfontein, Johannesburg
- Cost: This is a complimentary training initiative offered by Joburg Market.
Related opportunity: Apply Now: DSBD Business Infrastructure Support Programme
Limited Availability and Registration
Spaces for this intensive training workshop are strictly limited to ensure a quality learning experience. Interested participants are required to RSVP to secure their attendance.
For RSVP and further information, please contact:
Mbali Sibeko
Phone: +27 83 580 4939
Email: msibeko@joburgmarket.co.za
This training represents a significant opportunity for anyone serious about building a resilient and profitable agribusiness. By bridging the knowledge gap between production and market requirements, Joburg Market is actively investing in the future of South African agriculture, one farmer at a time.
Stay Updated
Want to stay informed about more farming events, tenders, funding opportunities, and business tips? Follow our updates on the StepApp Network:
- WhatsApp Group: Join here
- Facebook Page: Follow us
- LinkedIn Profile: Connect with StepApp
- X (Twitter): Follow StepApp SA on X
- WhatsApp Channel: Follow StepApp Updates