The United Nations Tourism Organization (UN Tourism) has launched its Global Social Innovation Challenge 2025, a dynamic initiative designed to identify and accelerate transformative solutions that are reshaping the future of global tourism. With tourism contributing 10.4% of global GDP and supporting 319 million jobs worldwide, the sector stands at a critical crossroads—balancing economic opportunity with environmental stewardship, social inclusion, and cultural preservation.
This challenge invites startups, scaleups, innovative MSMEs, and tourism-focused organizations to submit groundbreaking ideas in three core categories: Community-based Tourism, Inclusivity & Accessibility, and Green Projects. The initiative aligns with UN Tourism’s mission to foster a more resilient, equitable, and sustainable tourism ecosystem that delivers value for people, planet, and prosperity.
About the UN Tourism Global Social Innovation Challenge
Launched in partnership with Plug and Play Tech Center and supported by academic and industry leaders, the challenge seeks to spotlight innovations that address pressing global issues—from climate change and rural marginalization to accessibility gaps and biodiversity loss. Selected finalists will gain a global platform to pitch their solutions at the UN Tourism Tech Adventures in early 2026 and join the UN Tourism Innovation Network, unlocking pathways to investment, mentorship, and real-world implementation.
Three Focus Areas Driving Sustainable Tourism Transformation
- Community-based Tourism: Solutions must empower local communities—especially women, youth, and rural populations—through inclusive economic models, agrotourism, cultural heritage preservation, and creative industries like gastronomy and crafts.
- Inclusivity & Accessibility: Innovations should break down barriers for travelers with disabilities, seniors, and those with specific access needs through assistive technologies, universal design, and inclusive service models.
- Green Projects: Proposals must advance environmental regeneration—reducing carbon footprints, enabling circular economies, improving energy efficiency, or supporting conservation in protected areas such as biosphere reserves.
Who Can Apply: Eligibility and Target Innovators
Applicants must demonstrate an innovative, scalable, and sustainable solution with clear alignment to the tourism sector and the UN Sustainable Development Goals (SDGs). While a minimum viable product (MVP) is preferred, advanced-stage concepts with strong business plans and growth potential will also be considered. Ideal candidates leverage technology, community engagement, or novel business models to create measurable social and environmental impact.
Key Dates and Application Timeline
- Challenge Launch: September 2025
- Application Deadline: 8 December 2025
- Finalist Selection: December 2025
- Final Event (UN Tourism Tech Adventures): Q1 2026
Benefits and Global Opportunities for Selected Innovators
Winners and finalists will receive unparalleled support, including:
- 6 full scholarships from the Sommet Education Foundation for hospitality programs at Les Roches Marbella (Spain)
- A pitch opportunity at the UN Tourism Demo Day
- Access to a network of 90+ global investors and top corporations across 160+ countries
- Curated mentorship from industry and sustainability experts
- Potential pilot projects with private and public sector partners
- Plug and Play benefits, including a profile on Playbook, invitation to the Silicon Valley Summit, and talent-matching opportunities
- Complimentary access to courses via the UN Tourism Online Academy
Related opportunity: Wine and Spirit Fund: Apply for Transformation & Growth Grants
How to Submit Your Application
Interested innovators can apply online through the official Plug and Play portal. The application process is free and open to global participants. All submissions must clearly articulate the problem addressed, the innovation’s uniqueness, scalability, and alignment with one or more of the three challenge categories.
Apply now at:
→ Apply Now for the UN Tourism Social Innovation Challenge
Advancing the SDGs Through Tourism Innovation
By spotlighting solutions that integrate economic empowerment, environmental regeneration, and social equity, this challenge reinforces tourism’s role as a force for good. UN Tourism encourages entrepreneurs worldwide to step forward and help build a tourism future that leaves no one behind—and no ecosystem unprotected.
Stay Updated
Want to stay informed about more tenders, funding opportunities, and business tips? Follow our updates on the StepApp Network:
- WhatsApp Group: Join here
- Facebook Page: Follow us
- LinkedIn Profile: Connect with StepApp
- X (Twitter): Follow StepApp SA on X
