Are you an ambitious entrepreneur looking to take your business to the next level? The SAB Foundation’s Tholoana Enterprise Programme is now open for applications — offering a golden opportunity to access tailored business support, mentorship, financial readiness training, and market access.

This sought-after programme is aimed at entrepreneurs running small businesses with strong potential for growth and job creation, particularly those operating in rural areas, townships, or outside of mainstream supply chains.

Why This Programme Stands Out

The Tholoana Enterprise Programme is more than just a development initiative — it’s a two-year, high-impact investment in the people behind the business. Participants receive:

  • Entrepreneurial training tailored to their business stage and needs
  • Ongoing mentorship from experienced business professionals
  • Seed funding opportunities and assistance with financial readiness
  • Access to markets, supply chains, and networks
  • Mental health and wellness support, helping entrepreneurs build resilience

Who Should Apply?

The programme places a special emphasis on supporting:

  • Women and youth entrepreneurs
  • People with disabilities
  • Entrepreneurs in rural or underserved areas

Whether you’re a township innovator, a rural trader, or a growing SME owner — if you’re committed to scaling your business and creating impact in your community, this opportunity is for you.

Related opportunity: Apply for R1 Million Food Safety Innovation Grant

Application Details

Each year, about 60 new businesses are onboarded. The selection process prioritises businesses with clear goals, growth potential, and a commitment to making a difference.


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