The Eastern Cape Development Corporation (ECDC) invites export-ready businesses to participate in a trade mission to Grocery Innovations Canada (GIC), scheduled for 27-28 October 2026 in Toronto, Canada. ECDC intends to seek funding from the Department of Trade, Industry and Competition’s (DTIC) Sector Specific Assistance Scheme (SSAS) to establish a provincial pavilion at this premier event. This follows the success of similar missions in 2025, where six Eastern Cape companies showcased their products and engaged with international buyers.
About Grocery Innovations Canada
GIC is Canada’s largest B2B grocery trade exhibition and conference, attracting over 6,000 visitors and 650 exhibitors annually. The event is a must-attend platform for suppliers, wholesalers, service providers, and technology companies looking to get in front of retailers and buyers across the country. It offers product showcases, educational sessions, live demonstrations, and numerous networking opportunities.
Who Should Apply
The following industries will be considered for participation:
- Food and Beverages
- Agri-food and Agriculture
- Health, Wellness, and Speciality Products
- Consumer Packaged Goods
- Wholesale and Distribution
- Technology and Retail Innovation
- Equipment and Store Operations
- Packaging and Labelling
Strategic Importance
Canada represents a stable, high-income, rules-based market with growing consumer demand for authentic, natural, and ethically sourced products. Participation at GIC provides a crucial market access opportunity for Eastern Cape manufacturers to test market perceptions, gather feedback, and position their offerings for international growth. The mission aligns with ECDC’s broader strategy to increase exports and strengthen trade relations.
Related opportunity: The dtic’s Agro-Processing Support Scheme – Apply Now via OIS
Application Process
Review the SSAS Guidelines thoroughly before filling out your application form.
Application Deadline: 8 July 2026
Submission Requirements: All application documents must be PDF-labelled and signed, submitted individually in numbered PDF format via WeTransfer.
Required Documents: Download SSAS documents from the ECDC website.
Contact and Application Links
Application Portal: https://www.ecdc.co.za/post/invitation-grocery-innovations-canada
For enquiries regarding this trade mission, contact the ECDC Trade Promotion Unit.
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