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NAMC & DoA Webinar: Red Meat Export Trade Awareness

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The Department of Agriculture, in partnership with the National Agricultural Marketing Council (NAMC), is proud to host a pivotal Virtual Trade Awareness Webinar for Red Meat on Tuesday, 25 November 2025, from 09:00 to 14:00 via Microsoft Teams. Designed specifically for emerging farmers, new traders, and agri-entrepreneurs, this comprehensive session aims to demystify the export process and spotlight the strategic opportunities within South Africa’s red meat value chain.

Empowering Emerging Exporters in the Red Meat Sector

One of the core objectives of this webinar is to equip participants—particularly those from historically underrepresented groups—with practical knowledge to engage in international markets. Whether you’re a livestock farmer, a processor, or an aspiring agri-exporter, the event will provide foundational insights into navigating the complexities of global red meat trade, compliance requirements, and market readiness.

Government Incentives and Export Support Mechanisms

Participants will gain exclusive access to information on current government-led incentives, funding programmes, and technical support available to red meat exporters. Senior economists and policy experts from both the Department of Agriculture and NAMC will outline how public-private collaboration can reduce entry barriers and enhance competitiveness for small- and medium-scale players.

Building a Future-Ready Red Meat Value Chain

Sustainability, traceability, and value addition are central to a resilient agricultural economy. The webinar will explore how innovation, infrastructure development, and strategic partnerships can strengthen every segment of the red meat supply chain—from farm to foreign port—ensuring long-term viability in a volatile global market.

The Strategic Role of Exports in South Africa’s Beef Economy

Red meat exports contribute significantly to national food security, rural development, and foreign exchange earnings. Industry leaders, including Dewald Olivier (CEO) and Matthew Karan (Director), will unpack the macroeconomic impact of expanding South Africa’s footprint in key international markets and how participants can position themselves within this growth trajectory.

Related opportunity: Japan-South Africa Agri-Tech & Aqua-Tech Innovation Programme

How to Register and Participate in the Webinar

Interested stakeholders are encouraged to secure their spot early by registering through the official Microsoft Teams event page:
Register for the Red Meat Trade Awareness Webinar

The webinar will feature presentations and Q&A sessions with leading experts including Matume Maila, Bernard Manganyi, Thandeka Ntshangase, Malapane Thamaga, and other distinguished speakers from the public and private agricultural sectors.

For further information or assistance with registration, please contact:

Don’t miss this essential opportunity to transform your role in South Africa’s agricultural export landscape.

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