The Small Enterprise Development Agency (SEDFA) has officially opened applications for its Enterprise Coaching Programme (SECP), specifically targeting micro, small, and medium-sized enterprises (MSMEs) operating within the Harry Gwala District Municipality in KwaZulu-Natal. This initiative offers a unique 6-month intensive coaching experience designed to equip entrepreneurs with the strategic tools, mentorship, and planning frameworks needed to scale sustainably and create jobs.
With a closing date of 10 October 2025, this is a timely opportunity for established businesses seeking structured growth support to strengthen their operations, improve profitability, and contribute meaningfully to local economic development.
Overview of SEDFA’s Enterprise Coaching Programme (SECP)
The SECP is not a grant or loan scheme — it is a capacity-building intervention aimed at unlocking the full potential of existing enterprises through expert-led coaching. Over six months, selected participants will work closely with experienced business coaches to develop actionable growth strategies, refine operational models, and enhance financial literacy and market readiness.
This programme aligns with SEDFA’s mandate to foster inclusive economic participation, promote entrepreneurship, and drive sustainable job creation across underserved regions. By focusing on the Harry Gwala District, SEDFA is addressing localized challenges while building resilient, scalable businesses that can thrive in competitive markets.
Qualifying Criteria for Harry Gwala MSMEs
To be eligible, applicants must meet the following criteria:
- The enterprise must have been in operation for at least two (2) years
- The applicant must be the owner or key decision-maker actively involved in daily business management
- The business must employ a minimum of 3 employees, up to a maximum of 200 employees
- Annual turnover must fall between R250,000 and R35 million
- The enterprise must operate within one of the following sectors:
- Manufacturing
- Agro-Processing
- Agriculture
- Wholesale & Retail
- Construction
- Engineering
- Tourism
- ICT
- Services
Applications are open only to businesses registered and operating within the Harry Gwala District Municipality boundaries.
Key Benefits of the 6-Month Coaching Journey
Selected participants will benefit from a tailored coaching journey that includes:
- One-on-one and group sessions led by certified business coaches
- Strategic growth planning workshops covering market expansion, cost optimization, and revenue diversification
- Practical tools for financial forecasting, performance monitoring, and business model refinement
- Networking opportunities with fellow entrepreneurs, mentors, and industry stakeholders
- Guidance on accessing further funding, incubation programmes, or market linkages after the coaching period
The programme is designed to deliver measurable outcomes, focusing on real-world challenges faced by growing enterprises.
Application Process and Submission Guidelines
Interested applicants must submit their completed applications via email to:
Each submission must include:
- A completed application form (available upon request)
- Certified copy of company registration (CIPC)
- Proof of physical business address within the Harry Gwala District
- Copy of ID of the business owner or designated representative
- Most recent financial statements or tax returns (if available)
- A brief statement outlining current business challenges and growth objectives
Applications must be submitted before the closing date. Incomplete submissions or those received after the deadline will not be reviewed.
Key Dates and Deadline for Participation
Important dates to note:
- Application Opening Date: Now open
- Closing Date: Thursday, 10 October 2025 (No extensions permitted)
Shortlisted candidates will be notified within four weeks of the closing date. All selected participants are required to attend an orientation session prior to the start of the coaching cycle.
How to Access Application Forms and Get Support
There is no direct download link for the application form. Interested applicants can request the official form by emailing hgcoaching@sedfa.org.za .
For additional assistance, contact SEDFA’s regional office or visit designated support centres within the district. Applicants without digital access are encouraged to reach out for help with preparing and submitting their applications electronically.
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Why This Programme Matters for Local Economic Growth
In a region facing high unemployment and limited access to formal business development resources, initiatives like the SECP play a vital role in empowering entrepreneurs who are already contributing to the local economy. By investing in existing businesses, SEDFA ensures that support leads to tangible improvements in productivity, profitability, and job creation.
This programme also advances national priorities such as youth employment, women-led enterprises, and rural economic revitalization—making it a powerful vehicle for inclusive and sustainable growth.
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