The South African Human Rights Commission (SAHRC) has issued Request for Proposal RFP-HO-06-2026 to appoint a suitably qualified Brand Strategist. This strategic six-month contract aims to strengthen the Commission’s brand, improve its public image, and address negative perceptions through expert brand management.
Scope of Works
The Brand Strategist will be responsible for developing and implementing strategies to shape the Commission’s public image and perception.
Core Services:
- Conduct research and surveys to determine the best strategy to reposition the Commission’s public image
- Develop Brand Strategy defining the brand’s purpose, positioning, personality and core messaging
- Create brand voice and messaging to counter misinformation and disinformation, especially on social media
- Formulate marketing plans and campaigns that align with SAHRC’s promotion mandate
- Analyse performance through quarterly monitoring of brand perception, customer sentiment and campaign effectiveness
Deliverables:
- Research Report and Analysis
- Branding Strategy
- Repositioned public image
- Social media monitoring, implementation and management of campaigns
- Quarterly performance reports showcasing positive repositioning
Mandatory Experience Requirements
Bidders must demonstrate at least 10 years of proven experience in developing brand strategies and repositioning brands. Candidates must possess a deep understanding of human rights, exhibit dynamic leadership, and demonstrate the ability to work effectively under pressure and irregular hours.
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Mandatory Documents
Administrative Documents:
- Signed Tender Document and Completed SBD Forms
- SBD 6.1 (completed and signed)
- Central Supplier Database Report
- Valid Tax Compliance PIN
- CSD registration
- B-BBEE Certificate or Sworn Affidavit
Functionality Response:
- CV of Team Leader (including relevant experience)
- Certified copy of qualifications
- Signed reference letters on client’s official letterhead, dated within last 5 years
- Reference letters must include contact details and scope of services
Pricing Proposal:
- Detailed price breakdown inclusive of VAT
- Prices valid for 120 days
Strict Electronic Submission Protocols
Proposals must be packaged according to the specified format (Annexures A to E) and submitted exclusively via email. Hard copies, faxed, or late submissions will not be considered under any circumstances.
Key Dates and Enquiries
- Closing Date: Tuesday, 25 August 2026
- Closing Time: 11:00
- Submission Email: HOprocurement@sahrc.org.za
- Enquiries: Tender Office (tenderoffice@sahrc.org.za | 011-877-3600)
Document Access and Downloads
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