22 On Sloane, in partnership with the UK-South Africa Tech Hub and the Wholesale and Retail SETA (W&RSETA), has officially launched Version 3 of the Township Digital Market Access Programme. This initiative aims to onboard 80 township-based businesses in the Western Cape onto leading e-commerce platforms, building on the success of empowering over 350 MSMEs in previous cohorts.
Strategic Focus and Core Pillars
Version 3 shifts from basic access to comprehensive preparedness. The programme is built on two core pillars:
- Business Readiness Level (BRL)
- Technical Capability Level (TCL) These pillars ensure enterprises are operationally prepared to meet digital demand and sustain long-term growth.
Target Regions and Eligible Sectors
The initiative specifically targets product-based businesses operating in Khayelitsha, Gugulethu, Mitchell’s Plain, Nyanga, Langa, Harare, Mfuleni, Imizamoyethu, and Delft. Eligible sectors include:
- Clothing & Textile, Food & Beverages, and Bakery & Confectionery
- Furniture, Auto Parts, and Electronics & Appliances
- Personal Care and Agro-processing
Mandatory Eligibility Criteria
To qualify, applicant businesses must meet the following requirements:
- Have been in active operation for at least one year with proven sales.
- Produce tangible consumer products suitable for e-commerce.
- Possess essential documentation, including certified IDs, proof of address, and recent bank statements.
Related opportunity: SAICA Enterprise Development 3-Month Growth Programme for Cape Town MSMEs
Application Process and Enquiries
Applications for the Western Cape cohort officially opened on 22 June 2026. Interested entrepreneurs can access the full application portal and programme details online. For specific programme queries, email programmes@22onsloane.co. Media enquiries can be directed to Boitumelo Kodisang at boitumelo@22onsloane.co or 011 463 7602.
Programme Information and Application Link
Prospective applicants are encouraged to review the comprehensive guidelines and submit their applications through the official 22 On Sloane portal to secure their place in this transformative digital cohort. Apply and Learn More Here
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