Johannesburg Market (SOC) Ltd has published a significant tender opportunity, MKT-OP-005-2025/2026, inviting experienced marketing and communications service providers to form part of a panel for a period of 36 months. This open tender presents a substantial opportunity for qualified companies to contribute to the branding and market presence of a key municipal entity.
The appointment will be made on an “as and when required” basis, allowing Joburg Market to draw upon a pre-qualified pool of experts for various marketing needs efficiently.
Tender Overview: A 36-Month Marketing Panel
The primary objective is to establish a panel of pre-vetted service providers to support Joburg Market’s strategic vision of strengthening its market presence and enhancing brand visibility. This panel will be the go-to resource for a wide array of marketing, communications, and branding services over the next three years. The tender will be evaluated using the 80/20 preference point system, where 80 points are allocated for price and 20 points for specific goals.
Key Dates and Compulsory Briefing Session
Prospective bidders must strictly adhere to the following critical dates:
- Compulsory Briefing Session: 29 September 2025 at 11:00.
- Venue: Joburg Market Opportunity Centre, Main Building, 4 Fortune Street, City Deep, Johannesburg.
- Closing Date: 24 October 2025 at 11:00.
NB: Attendance at the compulsory briefing session is mandatory. Bids from suppliers who did not attend will be disqualified.
Scope of Work: Comprehensive Marketing Services
The scope of work is extensive, covering nearly two dozen specialized services. Bidders are required to indicate their areas of specialization. Key services include:
- Media buying, planning, and placement (TV, radio, digital, OOH).
- Event management, exhibitions, and activations.
- Graphic design, video production, and photography.
- Brand strategy development and corporate communication.
- Social media management and digital marketing.
- Corporate signage and promotional item sourcing.
Mandatory Submission and Evaluation Criteria
The bid process involves a two-stage evaluation. First, bidders must meet all administrative requirements (e.g., signed MBD forms, valid tax compliance, CSD registration). Secondly, a functionality assessment with a minimum threshold of 80 out of 100 points will be conducted. This assessment is based on:
- Proven Experience (50 points): Submission of reference letters from past clients.
- Skills and Resources (30 points): CVs and qualifications of the project team.
- Company Portfolio (20 points): Demonstration of the company’s capability.
Only bidders who score 80 points or higher on functionality will be considered for the panel.
Preferential Points and B-BBEE Goals
As per the Preferential Procurement Policy, bidders can score up to 20 points for Specific Goals. These goals are focused on promoting Historically Disadvantaged Individuals (HDIs) and local economic development. Points are allocated for criteria such as:
- Black-owned, Women-owned, and Youth-owned businesses.
- Enterprises located within the City of Johannesburg.
- SMMEs and subcontracting to designated groups.
How to Submit Your Bid
Bid documents must be downloaded for free from the National Treasury eTenders portal or the Joburg Market website. Completed bids, including one original document, must be submitted in a sealed envelope clearly marked with the bid number and description.
Submission Address: The bid must be deposited in the tender box located on the ground floor (right-hand side of the entrance) of the Joburg Market Main Building, 4 Fortune Road, City Deep, Johannesburg. No emailed or faxed submissions will be accepted.
All enquiries relating to the bidding procedure must be directed in writing to the Supply Chain Management Unit at tenders@joburgmarket.co.za.
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Accessing Tender Documents
The full tender package, including instructions, MBD forms, pricing schedules, and terms of reference, is available for free download via:
Download Full Tender Document Here
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